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eCPM Calculator

Calculate effective cost per thousand impressions from revenue.

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How it works

Fill in the 2 fields above and eCPM Calculator calculates the result instantly, recalculating as you change any value. It applies the formula eCPM = revenue / impressions × 1000. The math runs locally in your browser — nothing is sent to a server.

Formula

eCPM = revenue / impressions × 1000

Examples

  • Revenue 350, Impressions 100000 → eCPM: $3.5

Frequently asked questions

How do I use the eCPM Calculator?

Enter your values in the 2 input fields and the result is calculated automatically as you type. Change any value to see the numbers update instantly.

What formula does the eCPM Calculator use?

It uses eCPM = revenue / impressions × 1000. The calculation is performed in your browser using standard, well-established math for accurate results.

Is my data private?

Yes. The eCPM Calculator runs entirely in your browser. Nothing you enter is uploaded, saved to a server, or shared — it never leaves your device.

Is the eCPM Calculator free?

Yes, it is completely free with no sign-up, no limits and no watermarks. Like every tool on marketing and the rest of the platform, you can use it as often as you like.

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